Storefront
In Q4 2021, we were tasked with launching Storefront—a B2B program for DoorDash merchants that added commission-free online ordering directly on their website, powered by DoorDash. The program had already soft launched and was helping to lift average restaurant sales by 26%, but very few merchants knew about it or didn’t understand how it worked. We launched Storefront with 3 videos and designed a full brand identity around the program, which extended across a paid social and banner campaign.
Art Direction
For the main hero video, The Bakery, we aimed to create a piece that balanced clear product messaging with a style that brought a fresh & unexpected approach to a product intro video—namely, threading the line between the grounded and slightly surreal. I leaned into quick and dynamic edits, saturated colors, and a rich set design that added nostalgia & humor.
DoorDash / December 2021
My role, Art Director
Justin Bauer, Design Director
Drew Kirsch, Director
Jamie Nichols, Designer
Jen Brown, Copywriter
Drew Russell, Animator
Mike Teevee, Producer
"The Bakery" (60s)
“Setup and Activation” (60s)
“Honey’s Kitchen” (60s)
Brand Expression
The art direction of the brand was centered around the idea of the program being as simple as a ‘click of a button’—the design of the logo itself became a button, which also doubly served as the CTA on our banner ads. This helped to inform the illustration & typographic language; the color palette was then developed from the core DoorDash brand.
Paid social
Website
Brand pattern & palette
