Hooper’s Store: Fall Collection

In Q4 2021, we launched the iconic Hooper’s Store from Sesame Street on DoorDash, as an expansion of DoorDash’s “The Neighborhood” Super Bowl campaign. The virtual store launched across organic & paid social, CRM, and PR—with a full collection of exclusive and custom-designed merchandise. 100% of the proceeds were donated to Sesame Workshop in support of their global educational media and social impact programs. We also partnered with actress Danielle Brooks to promote the launch.

Design

In collaboration with Sesame Workshop, I designed a circular graphic—highlighting the iconic faces of each of Sesame Street’s most beloved characters—that served as a throughline for the collection. We launched a crewneck, t-shirt, pencil case, stickers, shoe charms, face masks, and a blanket.

Art Direction

To support the launch campaign, I also art directed a series of lifestyle photography featuring the apparel and items. With warm color tones and Brooklyn backdrops, the photography aims to capture the feeling of Sesame Street and of autumn in New York.

DoorDash x Sesame Workshop / October 2021

My role, Art Director, Designer
Rachel Dady, Copywriter
Lauren Schrimmer, Marketing Lead
Mike Teevee, Producer